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Sr Associate, Consumer Products - Apparel

About the position

The Sr Associate, Consumer Products, Apparel supports the growth of Mattel’s Consumer Products business across UCANZ (United States, Canada, Australia, and New Zealand) by managing an assigned portfolio of licensees and executing licensing plans. The role contributes to commercial growth by managing licensee relationships, supporting the end-to-end licensing lifecycle, and ensuring licensed products align with Mattel’s brand standards and business objectives. The position manages day-to-day Apparel licensee partnerships, identifies commercial opportunities, coordinates product development and retail execution, and collaborates with internal and external partners. It also supports licensing plans, partner onboarding, contract administration, business performance monitoring, sales and royalty forecasting, product and creative approvals, retailer engagement, and integrated marketing plans. The role is in-office Monday through Thursday and work from home on Fridays. Mattel describes its culture as collaborative, innovative, performance-driven, inclusive, and focused on accountability and ownership. The annual pay range is \$92,000 to \$115,000; base pay depends on work location, skills, and experience.

Responsibilities

Execute licensing plans across an assigned portfolio of licensees within UCANZ.
Identify commercial opportunities, emerging consumer trends, and whitespace opportunities, and provide recommendations to the Manager.
Support identifying, evaluating, and onboarding new licensing partners.
Contribute to the end-to-end licensing lifecycle, including opportunity identification, business case development, negotiations, product development, launch, and ongoing partner management.
Coordinate product development to ensure products meet Mattel brand standards, consumer needs, and commercial objectives.
Assist with contract administration and licensing documentation.
Monitor business performance, royalty forecasts, and commercial opportunities; provide regular reporting and recommendations.
Maintain accurate sales forecasts and support quarterly forecasting cycles.
Research, identify, and pitch new category opportunities and prospective licensees.
Prepare brand pitch and marketing presentations for prospective and existing licensees.
Manage day-to-day relationships with an assigned portfolio of licensees as the primary business contact.
Communicate regularly with partners about performance, trends, the competitive landscape, whitespace opportunities, and issues.
Conduct regular business reviews against forecasts, commercial objectives, and royalty expectations.
Identify opportunities to expand partnerships and drive incremental growth; support onboarding and integration of new licensees.
Monitor sales performance, update forecasts for quarterly business reviews, and prepare updates on performance, opportunities, and commercial risks.
Manage production samples and their office storage; coordinate sample needs with licensees and cross-functional partners for trade shows, product displays, and other uses.
Partner with licensees to develop retail programs supporting Mattel’s brand and retail strategies.
Work with Sales, Marketing, and Franchise teams to identify product opportunities and support commercial execution.
Coordinate product development and creative approvals to maintain brand integrity.
Support retailer engagement alongside Consumer Products leadership when appropriate.
Partner with Brand Marketing, Sales, Franchise, Consumer Insights, Finance, Legal, and Product Design teams to deliver integrated licensing plans.

Requirements

Marketing, Business, or another relevant tertiary qualification.
At least 3 years of experience in consumer products, licensing, apparel, retail, or another relevant commercial environment.
Experience managing relationships with external partners, licensees, or key commercial customers.
Understanding of the end-to-end licensing lifecycle, including partner management, product development, and commercial execution.
Strong commercial acumen and ability to analyze sales, royalty, and market data to identify business opportunities.
Experience working cross-functionally with Marketing, Sales, Finance, Legal, and Product Development teams.
Strong communication, stakeholder management, and negotiation skills.
Excellent organizational and project management skills, with the ability to manage multiple priorities.
Ability to work in a fast-paced environment and pivot between tasks as needed.
Awareness of current market trends and interest in consumer products.
Positive attitude; commercial curiosity and a growth mindset; collaborative, proactive, and solutions-focused approach; strong relationship-building, influencing, analytical, and problem-solving capabilities; attention to detail; and ownership and accountability.

Nice-to-haves