senior manager, Influencers (New York City or Seattle – U.S.)

About the position

This role is for a Senior Manager of Influencers who is \"chronically online,\" obsessed with influencers from emerging creators to A-list celebrities, has a strong network, and possesses the skills to build and shape Starbucks’ influencer strategy. The Senior Manager will lead the strategy and execution of Starbucks’ influencer presence, aiming to deepen cultural relevance and amplify the brand's iconic elements through creators. The position involves translating brand, consumer, and cultural insights into authentic influencer partnerships that generate conversation, drive engagement, and foster brand love. The role will oversee a diverse range of talent, including Green Apron Creators, celebrities, and content creators, ensuring Starbucks remains culturally relevant. Responsibilities include managing influencer strategies for key brand, product, and cultural moments, staying updated on influencer marketing trends, collaborating with various internal teams (Public Relations, Social, Paid Media, Creative, Global), identifying and nurturing suitable influencers, managing contracts and gifting programs, and tracking performance to optimize campaigns.

Responsibilities

  • Build the buzz – Launch and scale an innovative influencer strategy that elevates Starbucks’ cultural relevance and brand love.
  • Grow brand love – Own influencer campaign strategies for key brand, product, and cultural moments—from brief to launch to optimization.
  • Be the cultural compass – Stay ahead of trends, talent, and best practices in influencer marketing and creator culture.
  • Collaborate across teams – Partner with Public Relations, Social, Paid Media, Creative, and Global teams to integrate influencer content into broader campaigns.
  • Create authentic relationships – Identify and nurture influencers who align with Starbucks’ values and audience and who are true Starbucks superfans.
  • Negotiate with care – Manage contracts and gifting programs with a thoughtful, strategic approach for both the creator and the business.
  • Measure – Track performance, optimize campaigns, and share insights to drive continuous improvement.

Requirements

  • 6+ years in influencer marketing, talent relations, or social media strategy
  • Proven experience building and leading teams
  • Deep understanding of creator culture, social platforms, and content trends
  • Strong EQ (emotional quotient) and relationship-building skills
  • Experience with contracts, negotiations, and legal reviews
  • Excellent communication and storytelling abilities
  • Passion for coffee, culture, and community

Benefits

  • medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
  • short-term and long-term disability
  • paid parental leave
  • family expansion reimbursement
  • paid vacation from date of hire
  • sick time (accrued at 1 hour for every 25 hours worked)
  • eight paid holidays
  • two personal days per year
  • 401(k) retirement plan with employer match
  • discounted company stock program (S.I.P.)
  • Starbucks equity program (Bean Stock)
  • incentivized emergency savings
  • financial well-being tools
  • 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
  • student loan management resources
  • access to other educational opportunities
  • backup care
  • DACA reimbursement
Back to blog

Other Jobs To Apply

Quantum Computing/Cryptography Engineer - II

Senior Director at General Electric - GE: 100% Remote (CA, MH, India, ENG, United Kingdom)

Boeing Virtual Information Session - Fall 2026 [Remote]

(#R-098370) R&D Co-Op | Johnson & Johnson | Handshake

Drive with DoorDash

Benefits Partner-Remote Eligible

Enterprise Account Executive - Workvivo

Creative Director, Copy (Brand Narratives)

REMOTE - Enterprise Engineer V - Datadog

Remote Front-End Developer (Angular 16+ | UI/UX + TD)

Publicity Coordinator, Theatrical & Awards (Contract)

Customer Service Rep (100% Work From Home)

Mid-Level Shopify Developer (Remote)

Software Engineer, Enterprise Zone (Backend & Full Stack) — Multiple Levels

Senior Gameplay Animator - Remote, World Class Motion Lead Job at Doist in New Y

Part-Time Shopify Data & PO Coordinator (Remote)

Architect Product Security

Remote SLAM & Real-Time 3D CV Engineer

TikTok Social Programming, Bleacher Report at Warner Bros. Discovery: 100% Remote (NY, GA)

Senior Pharmacy Technician - Call Center - Work From Home

Financial Solutions Advisor - Central OC

Key Account Distribution Leader - Grainger at 3M: 100% Remote (GA, SC, NC)

1LMX RMS Global Configuration Management Engineer - FULLTIME TELEWORK

Boeing Virtual Information Session - Fall 2026 [Remote]

Monday.com Administrator-100% Remote

Advisory Consultant - Economics

Advisory Consultant - Economics

Experience Design (XD) I, Product Design - Bank of America Experience Design

Payroll Implementation Germany Full-time $82,000 - $92,000 USD

Technical Leader (Remote)

Smartsheet Expert for Integrated Project Planning

Pinterest collage maker $60 budget

Readiness Program Manager

Readiness Program Manager

Inside Sales Representative (Remote - Central Region)

Webflow Expert Needed to Finish Website and Build Stripe-to-Dropbox Customer Workflow

Creative Director, Partnerships & Collectibles Job at Crocs, Inc. in broomfield

Inside Sales Lead-Lathrop

Environmental Standards Expert - Climate

Conseiller(ère) Online après-vente - Service Preparation Specialist H/F - Aix en Provence

Senior Palantir

SE Region for CDL A Drivers. Top 50% Avg. $81,172

S.V.P. International LFO

S.V.P. International LFO

IT Philippines Full-time $10,000 - $12,000 USD

Intern, Applied Technologies (Summer 2027) [Remote]

Private - Web Site Testing

Global Indirect Tax Manager at Reddit, Inc: 100% Remote (US)

Data Analyst - Report Writer III at PROLIM: 100% Remote (US)

Freelance Senior Reddit Specialist at Orchestra Communications: 100% Remote (New York, NY, Washington, DC, Boston, MA, Miami, FL, Seattle, WA, San Francisco, CA, San Diego, Los Angeles, US)