Paid Search & YouTube Manager at Mars Men: 100% Remote (US)

Title: Paid Search & Youtube Manager

Location: United States

Department: Growth

Job Description:

About the Job

Mars Men is one of the fastest growing DTC brands in the US, achieving $100M run rate in less then 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business.

We’re looking for an exceptional Paid Search & YouTube Manager to help scale Mars Men’s next stage of growth. You’ll own the strategy, execution, and day-to-day performance of our Google Ads and YouTube Ads channels, driving efficient customer acquisition while growing revenue and acquisition volume.

You’ll work closely with our Growth, Creative, and Analytics teams to translate business goals into campaign strategy, build a structured testing roadmap, and continuously improve performance. This is a role for a highly analytical, hands-on performance marketer who takes ownership of channel results, knows how to turn data into action, and thrives in a fast-moving environment where their work has a direct impact on the business.

What you'll do:


  • Own and scale the day-to-day performance of our Google Ads and YouTube Ads channels, deploying budgets effectively to hit CPA, acquisition volume, and revenue targets while identifying opportunities to scale efficiently.

  • Develop and execute campaign strategies aligned with business goals across keyword targeting, bidding strategies, audience segmentation, campaign structure, and budget allocation.

  • Build and lead a structured testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies, using performance insights to continuously improve results.

  • Analyze and optimize full-funnel performance to identify trends, diagnose account inefficiencies, investigate fluctuations in results, and uncover opportunities to improve conversion rates and drive profitable growth.

  • Strengthen measurement and attribution by optimizing conversion tracking, improving signal quality, and partnering with Analytics to ensure accurate reporting and effective performance-based bidding.

  • Collaborate and stay ahead by working closely with Growth and Creative on campaign performance and funnel efficiency while keeping up with changes in search, paid media, and AI-driven advertising.

Must-Have Requirements:


  • 3–5+ years of hands-on Google Ads experience, ideally at a fast-growing DTC, eCommerce, subscription, or consumer brand, with a track record of improving performance and scaling acquisition.

  • Deep expertise in paid search and Google Ads, with the ability to independently build, manage, troubleshoot, and optimize campaigns and translate business objectives into effective channel strategy. Experience with YouTube Ads is strongly preferred.

  • Proven ability to own performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making sound decisions about when and where to scale spend.

  • Strong analytical skills and a data-driven approach to problem-solving, with advanced proficiency in Excel or Google Sheets and experience using GA4, Northbeam, or similar analytics and attribution tools.

  • A deep understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding, with the ability to identify data quality issues and turn insights into actionable improvements.

  • A strong bias toward ownership and action, with the ability to operate independently, prioritize effectively, communicate clearly, and move work forward in a fast-paced startup environment.


Life at Mars Men


  • Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent

  • Remote Work Environment - Our team is remote, offering full flexibility to work from home

  • Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact

  • Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off

  • Parental Leave - Generous paid parental leave for growing families

  • Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents

  • 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)

  • $200 Annual Superpower Membership

  • Growth & Development - We invest in your professional development with ongoing learning opportunities


We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Back to blog

Other Jobs To Apply

Upto $200K/Year | Inpatient 7-On/7-Off | Dual-Certified PMHNP/FNP | Remote

Lead M&A Delivery

CAD Implementer (REMOTE-US)

Scientific Account Manager - Stem Cell Solutions- REMOTE

Regional Safety Leader - Remote Power & Energy

Sr. Program Manager (Healthcare)

Senior/Lead Software Engineer

Hubspot Marketing Consultant (Remote)- CONTRACT

Remote Sales Administrative Assistant

Remote eBay Expert

Electrical or Mechanical Commissioning Agent (Travel Required/Remote)

Senior Big Data Engineer: Snowflake + dbt (Remote)

Remote Senior Bioinformatics Manager, Genomics & Clinical

Business Process Analyst at General Dynamics: 100% Remote (LA)

Solution Architect – Agentic AI

NetSuite ARM Implementation Consultant - Senior Associate

PMT Engineer - Analytics and Automation

Payments & Product Partnerships Counsel, Americas

Financial Consultant I - Principal Connection

Dist Design Project Coord - Sr

Market Commentary Writer and Social Editor at Wealthfront: 100% Remote (San Francisco, CA, New York City, NY)

Global Total Rewards Lead

Remote Payroll Specialist | Flexible Hours & Growth

Entry-Level Auto Technician: Hands-On Tire & Maintenance

Senior Associate, Risk and Structuring Analytics

Services Project Coordinator

Software Developer/Senior Software Developer

Manager, Professional Services- Streaming Media

Varonis Careers - Technical Account Manager

Manager, Accounts Payable

Monday.com Consultant[remote]

Remote Electrical Engineer — Critical Power Systems

Platform Engineering & Reliability Specialist (Azure)

Remote Patient Scheduling Specialist (Part-Time, 20hrs/wk)

Remote Retirement Inside Sales Specialist

Remote SAP MM Consultant – Entry Level

Client Support Specialist - Greater Philadelphia, PA Area (REMOTE)

Customer Service Specialist I at Aon Plc: 100% Remote (Fort Washington, PA, US)

Services Project Coordinator

Appeals Nurse Consultant (Remote)

Servicing Travel Advisor III - Chase Travel (Remote - Tempe, AZ)

Programmatic Solutions Manager, Uber Advertising

Manager, Flight Maintenance - Traveling

Customer Service / Pizza Maker (01068) 28803 Northwestern Hwy, Southfield, MI

Guidewire Architect - PC/CC/BC

Notary Stamp Order Online | West College Corner, IN

Senior Analyst, Program Cost Controls (Remote)

Sr. Tech Business Developer, Just Walk Out Technology by Amazon - AWS Solutions

Medical Consultant

SENIOR DIGITAL SALES EXECUTIVE (REMOTE/USA) - KSLA (GDM - GRAY MEDIA GROUP)