Lead Adobe Target Developer (Analytics Manager, MVT)

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

The role is remote-friendly.

The Lead Adobe Target Developer will focus on the analysis of strategic website and experience optimization testing projects from inception to completion. You will also provide strategic consulting to support the client's website and app marketing initiatives, support on testing methods, processes and services across the organization, and evangelize a MVT agenda within the group and on assigned accounts.

This role participates in creating and articulating relevant A/B/n, Multivariate, and other optimization tests. It leverages knowledge of statistical modeling techniques to provide suggestions or guidance to teams under their oversight.

This role will report to the Sr. Director, Analytics, and its responsibilities and expectations include:

• You will provide guidance on best practices as well as lead the strategic design, development, and implementation of Adobe Target experiences, with a focus on development quality and effective delivery
• You will develop test and project plans, contribute to the overall program plan and roadmap, and manage individual/team daily tasks, ensuring deadlines are met
• You will oversee all current and future tests and participate in cross-functional meetings by recommending best practices and sharing insights
• You will present architectural solutions, ideas, and findings to clients
• You will manage and mentor team members, providing constructive feedback and contributing to their technical and career development
• You will demonstrate thought leadership, innovation, and identify, as well as execute, process improvements and standardization
• You will translate complex business requirements into actionable experience testing requirements
• You will create and be responsible for the execution of validation plans for Target platform updates that could affect “Business as Usual” operations
• You will produce code for Target activities using JavaScript, HTML, CSS, and DOM manipulation
• You will collaborate with third-party agency partners and the Front-End development team to collect and refine requirements, answer experience execution feasibility questions, provide LOE estimates with detailed explanations, ensure best practices, and troubleshoot any issues
• You will use data analysis to resolve issues related to experimentation data
• You will evaluate data required to refine and create audiences

• 3+ years' experience in the AB, Multivariate Testing, and Optimization marketing arenas, including understanding of website optimization, website analytics and other digital marketing concepts beyond the website, like display, search, and social.
• Experience with website testing tools (Adobe Target, Optimizely, VWO, Maxymiser, Google Optimize, etc.) and JavaScript, HTML, CSS, and DOM manipulation required
• Experience with website analytics preferred (Adobe Analytics, Google Analytics, etc.)
• Preference for Adobe Analytics and other Adobe Experience Cloud/Platform tools
• Experience with Jira, Confluence, Bitbucket, or similar tools required
• Strong Excel skills required (VBA not necessary)
• Strong presentation creation skills required (PowerPoint)
• Excellent written and oral communication skills
• Bachelor's Degree (B.S.) or equivalent in computer science, statistics, math, economics, or related scientific/quantitative field plus several years' experience in applied disciplines

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

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We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.