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Head of Social Media
About the position
The Head of Social Media leads short-form content strategy across YouTube Shorts, TikTok, and Instagram. This hands-on leadership role is responsible for building and managing a content team, growing platform audiences, and ensuring content supports the company’s creative vision and business goals. The role oversees the full content lifecycle, manages departmental resources and budgets, and works with Brand Partnerships on sponsored content and campaign deliverables.
Responsibilities
- Develop and execute content strategy for YouTube Shorts, TikTok, and Instagram Reels, Posts, and Stories.
- Identify emerging trends and translate them quickly into engaging, platform-specific content.
- Oversee content ideation, scripting, filming, editing, publishing, and performance analysis.
- Build and manage a team of employees, interns, and contractors supporting research, writing, filming, and editing.
- Set priorities, production schedules, performance goals, and expectations across social platforms.
- Analyze content performance, identify growth opportunities, and use data to improve strategy and execution.
- Manage departmental budgets, resources, and contractor utilization.
- Partner with the Brand Partnerships team to execute sponsored content and ensure campaign deliverables meet creative requirements and deadlines.
- Identify production bottlenecks, resource constraints, and competing priorities, and communicate challenges and solutions to leadership.
Requirements
- 3–5 years of experience in social media, digital content, or short-form video production, including 2+ years in a leadership or management role.
- A proven track record of developing and executing social media strategies that drive audience growth, engagement, and viewership.
- Deep understanding of YouTube Shorts, TikTok, and Instagram, including platform algorithms, audience behavior, content trends, and best practices.
- Hands-on experience managing the full content production process, from creative development through filming, editing, and publishing.
- Strong analytical skills and experience using platform analytics to evaluate performance, identify trends, and make data-driven decisions.
- Excellent project management and organizational skills, including the ability to manage multiple priorities and tight deadlines.
- Experience managing budgets, allocating resources, and maintaining efficient production workflows.
- Strong communication and cross-functional collaboration skills, particularly with creative, production, and brand partnerships teams.
- A proactive, resourceful, and adaptable mindset, with the ability to operate independently and make decisions quickly.
