VP, Design - Virtual Expert Platform

Overview

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers and businesses. Across our leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.

Intuit Customer Success (ICS) is evolving from a traditional support function into a core growth and experience engine for Intuit. As part of our AI-powered, services-led platform strategy, ICS orchestrates advanced AI capabilities and human expertise to deliver “done-for-you” experiences that drive revenue growth, deepen customer confidence, and strengthen long-term retention across the Intuit ecosystem. Powered by the world’s largest expert network and the Virtual Expert Platform (VEP), we are embedding AI + HI directly into the customer journey to create a durable competitive advantage.

The Opportunity

We are seeking an innovative, AI-native VP of Design to provide executive leadership across ICS and VEP - the organization shaping how AI and human expertise work together to power a multi-billion-dollar services ecosystem and unlock an incremental $10B growth opportunity for Intuit.

This leader will ensure that our capabilities are delivered as a coherent platform while enabling high-impact, end-to-end service experiences through world-class service design. You will lead an integrated design organization spanning platform product design and service design—along with research, design technology, operations, and design labs - aligning platform capability development, embedded service experiences, and go-to-market strategy into a unified system that drives adoption and growth.

This isn’t just a leadership role; it is an opportunity to architect the future of AI-powered, expert-driven financial services and redefine how millions of customers access trusted expertise by leading the platform design for the intersection of AI + HI.

Responsibilities

What You’ll Do

This is a high-impact executive role where you will own the end-to-end design strategy for our global expert and customer experiences.

• Platform Product Design: Lead the design for the core capabilities used widely across the Intuit ecosystem by both customers and experts.
• Service Design Enablement: Orchestrate complex, end-to-end service journeys that connect consumers, small businesses, and accountants with experts in real-time. Drive service design across ICS to ensure AI and HI (Human Intelligence) experiences are cohesive, scalable, and effective across virtual and embedded models.
• Vision & Strategy: Champion a bold, long-term vision for customer and experience experiences.
• Design at Scale: Lead a massive design organization in building component libraries and design systems that power innovation across all Intuit offerings.
• ICS Expert Studio Oversight: Oversee the Expert Studio that supports service adoption, business growth, and deep customer understanding.
• Influence & Partner: Act as a strategic partner to key stakeholders across every segment of Intuit, balancing short-term execution with long-term Design-driven innovation.
• Cross-Functional Leadership: Partner closely with Product, Engineering, and ICS leaders to define strategy and deliver end-to-end (E2E) experiences.
• Inspire and Coach: Lead and grow a high-performance culture of designers, fostering a culture of innovation, creativity, accountability, and continuous improvement.

Impact & Key Metrics:

• Platform Adoption: Measure the usability and effectiveness of VEP-powered experiences embedded across Intuit products.
• Growth Outcomes: Drive increased customer engagement, confidence, and adoption of expert-led services.
• AI + HI Effectiveness: Improve customer resolution rates and expert productivity through optimized AI-powered workflows.
• Experience Quality: Deliver measurable improvements in clarity and consistency across all ICS service journeys.

Qualifications

We are looking for a dynamic, passionate leader who can thrive in a fast-paced, complex environment.

• Platform Leadership: Deep experience designing and scaling end-to-end platform experiences that connect multiple products into a unified ecosystem, anchored by strong design systems.
• Service Design: Lead service design experiences, tying together the entire ecosystem and all the invisible strings that make a customer’s experience work.
• Design Craft & Holistic Design Approach: You bring a passion for design excellence, valuing interaction, visual, content, motion, and research - and know how to unify them into cohesive systems.
• Customer-Obsession: You anchor strategy in customer needs and outcomes, balancing vision with measurable impact.
• Strategic Leadership & Influence: Comfortable influencing across all levels of the organization with both, well-informed perspectives.
• AI & Conversational Mastery: Familiarity with web, mobile, and conversational technologies and how they impact the feasibility of AI-driven design solutions.
• Strategic Storytelling: Masterful ability to visualize complex concepts and articulate a strategic vision that inspires developers, partners, and customers alike.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.