Senior Product Marketing Manager, Data, APIs & Workflows New United States - Rem

Product Marketing Manager, Data, APIs & Workflows United States - Remote Introduction Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Demandbase supports growth with a diverse, inclusive culture and offers remote work options. What you’ll be doing Positioning & Messaging : Craft clear, differentiated positioning for Data, API, and Workflow offerings. Develop messaging frameworks and value propositions for multiple personas (e.g., data teams, product managers, CTOs, marketing ops). Launch Strategy & Execution : Own go-to-market planning and execution for Data, API, and Workflow releases. Collaborate cross-functionally to ensure internal readiness and external awareness. Sales Enablement : Build enablement assets (battlecards, slides, one-pagers, FAQs) and partner with Enablement to train Sales and CSMs on Data, API, and orchestration capabilities. Product Narrative Development : Influence roadmap storytelling and identify value-based narratives across use cases such as data enrichment, scoring, ABM activation, automated play orchestration, and custom app development. Market & Competitive Intelligence : Research customer needs, market trends, and competitive positioning to inform strategy; maintain updated landscape analysis and battlecards. Customer Insights & Voice of Customer : Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers. What we’re looking for 5–8 years of experience in B2B product marketing, ideally with 2+ years in APIs, data platforms, workflow automation, or technical / embedded products. Ability to translate technical capabilities into compelling, value-based narratives for technical and business audiences. Demonstrated success supporting go-to-market launches and driving product adoption. Excellent verbal and written communication skills with experience developing messaging frameworks and customer-facing assets. Comfortable working across Product, Sales, Enablement, and Customer Success. Familiarity with customer segmentation, persona development, and competitive analysis. Strong project management skills and the ability to work independently to get things done. Experience with AI / ML-powered products, GTM platforms, or B2B automation solutions a plus. Benefits & Diversity We offer a comprehensive benefits package designed to support health, well-being, and financial security, including medical and vision coverage for dependents where applicable, mental wellness resources, flexible PTO, holidays, and a 401(k) plan, disability and life insurance, and other valuable benefits. Our Commitment to Diversity, Equity, and Inclusion Demandbase values diversity and inclusion and is committed to creating a workplace where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure equal opportunity for all applicants. We encourage applications from diverse backgrounds and experiences. Personal information submitted for recruiting will be used for recruiting and related business purposes. Our Privacy Policy explains how we collect and use personal information. To learn about future opportunities, you can create a Job Alert. J-18808-Ljbffr #J-18808-Ljbffr

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