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Senior Media Manager, Global TV, OTT & OLV
Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.
What's the role?
Etsy is seeking a highly motivated, data-driven, and strategically minded Senior Media Manager to lead global TV, OTT/CTV, and digital video strategy and execution! As a high-impact Individual Contributor, you will lead thee end-to-end strategy for Etsy's upper-funnel video investment, driving consideration and business growth across high impact video.
The ideal candidate brings a sophisticated blend of media planning expertise, analytical rigor, and hands-on buying experience. You excel in a fast-paced environment and can navigate ambiguity. You'll translate consumer insights into high-performing media campaigns and acting as the connective tissue between Brand, Research, Analytics, and agency partners to ensure every dollar works as hard as possible.
Execution involves influencing senior leadership on media and investment strategy, maintaining agency relationships, and driving cross-functional alignment across Brand, Analytics, and Finance. You will be responsible for interpreting market and brand data to optimize the global video media mix, integrating programmatic and data-driven buying, and maintaining a strong pulse on the evolving video landscape.
This is a full-time position reporting to the Director of Brand Media.
What's this team like at Etsy?
The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy's growth via audience-centric storytelling and media placements - bringing the right message to the right audience, at the right moment. We collaborate closely with teams in Analytics, Research, Product and Finance to run and optimize global campaigns at scale. We are at the forefront of Etsy's brand investment, driving cultural relevance and full-funnel impact through the most premium media environments.
What does the day-to-day look like?
- Campaign Strategy & Execution: Own the strategy development and end-to-end execution of global TV, OTT/CTV, and online video campaigns. Launch and optimize paid media campaigns to increase consideration and achieve business goals across key markets including the US, UK, and DE.
- TV/OTT Audience Strategy & Programmatic Buying: Develop and apply TV and OTT audience strategies including household, demographic, behavioral, and device-based targeting. Integrate programmatic and data-driven TV buying where appropriate. Optimizing through DSPs such as The Trade Desk, Amazon Ads, and Google DV360.
- Performance Optimization: Continuously optimize ad campaigns against Brand Metrics, ROI performance, frequency, and efficiency benchmarks. Bring curiosity and determination to dig deeper into data, identify what's working, and improve outcomes.
- Measurement & Attribution: Partner with Analytics and Research teams to develop and implement robust measurement frameworks including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA). Define success metrics and embed measurement into activation workflows.
- Agency & Partner Management: Coordinate, supervise, and evaluate media campaigns and strategies in partnership with agency, internal, and external partner teams. Analyze agency media plans and proposals to provide impactful, data-backed feedback. Play an active role in agency partner selection, changes, and recommendations. Build strong agency relationships to secure campaigns with maximum potential.
- Cross-Functional Collaboration: Work cross-functionally to facilitate creative, measurement, strategy and implementation needs. Drive alignment without relying on direct authority, maintaining relationships with senior leadership.
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
- 7+ years of relevant media experience in the US, UK, or DE (agency experience preferred), with a track record of planning, buying, and optimizing TV and video campaigns.
- Expertise in TV and video media buying and planning across linear, OTT/CTV, and online video formats, with hands-on DSP experience across The Trade Desk, Amazon Ads, and Google DV360.
- Strong ability to interpret consumer behavior and target audience data to plan sophisticated, targeted ad campaigns that drive brand and business outcomes.
- Experience with a variety of measurement and attribution solutions including platform attribution, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
- Analytically driven with constant curiosity and determination to dig deeper to improve campaign performance and hit financial and brand goals.
- Outstanding communicator and cross-functional collaborator: proven track record of building internal relationships, driving alignment, and influencing senior partners (Directors, VPs) as an individual contributor.
- Results-focused with the ability to seamlessly rotate between big-picture strategic vision and meticulous execution - handling budgets, results, and reporting with equal precision.
- Deep familiarity with video and AdTech ecosystem, from programmatic buying to emerging measurement standards.
Compensation & Benefits
In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience.
Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.
Location
We prioritize candidates based within commutable distance of Etsy's Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.
Salary Range:
• Geo-1: 160,000.00 - 216,000.00 USD Annual• Geo-2: 144,000.00 - 194,000.00 USD Annual
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
