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Sales Development Representative (Work From Home)

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest-growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We're hiring a Sales Development Representative to help build an outbound sales function from the ground up for an early-stage product. This role focuses on generating pipeline through creative prospecting, cold outreach, and qualified meeting generation while helping shape the processes and approaches that support future sales growth.

The ideal candidate is resourceful, comfortable working without a fixed playbook, and willing to experiment with new sourcing methods to find prospects beyond traditional lead databases. As the role grows, there is an opportunity to participate in sales calls, eventually run calls independently, and support light account management.

Key Responsibilities

Build targeted lead lists by researching relevant, high-intent prospects
Identify prospects through creative sources beyond standard email databases, including industry forums, social posts, and niche communities
Run cold outbound campaigns to generate interest and build qualified sales pipeline
Book qualified meetings and maintain a consistent flow of opportunities
Experiment with new sourcing tools, tactics, and prospecting approaches
Help shape and document outbound processes as the sales function develops
Join sales calls over time to develop product knowledge and strengthen sales skills
Progress toward independently running sales conversations
Support light, non-technical account management for closed customers, including basic billing and account needs

Required Qualifications

Experience with outbound prospecting, lead generation, sales development, or a closely related function
Strong research skills and ability to identify relevant prospects through non-traditional sources
Ability to conduct cold outreach and generate qualified sales opportunities
Creative and resourceful approach to prospecting and pipeline generation
Comfortable working in an evolving environment without a rigid sales playbook
Willingness to test new approaches and adapt based on results
Strong written and verbal communication skills
Strong organization, follow-through, and ownership of pipeline-building activities
Ability to work independently and contribute in a fast-moving environment

Preferred Qualifications

Experience supporting an early-stage product or developing sales processes from the ground up
Experience sourcing prospects through industry communities, social channels, or other non-traditional sources
Interest in growing into broader sales responsibilities, including sales calls and account management

Tools & Technologies

Prospecting and sourcing tools, lead research databases, outbound sales and communication tools

Core Competencies

Creative prospector who looks beyond standard lead sources
Resourceful researcher with strong instincts for finding high-intent prospects
Strong outbound communicator who can turn cold outreach into qualified meetings
Comfortable experimenting with new tactics in an evolving sales environment
Organized and disciplined across prospecting, follow-ups, and pipeline activity
Self-directed, resilient, and accountable for consistent pipeline generation
Curious and growth-oriented, with the ability to expand into sales calls and account support
Collaborative contributor who helps shape and improve outbound processes
Sound commercial judgment on pricing, scope, and negotiation

What We Offer

Best salaries in the industry
work remotely from the location specified for this role permanently
Opportunities for growth and advancement
A fast-paced and collaborative environment
A warm, people-first company culture
Get paid in your currency of choice
Full benefits

This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.

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