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[Remote] Senior Analyst, Marketing Effectiveness
Note: The job is a remote job and is open to candidates in USA. Sephora is a beauty retailer focused on creating inclusive and empowering experiences for its clients. The Senior Analyst, Marketing Effectiveness will develop and analyze Marketing Mix models, deliver marketing analytics insights, and design data-driven solutions that optimize marketing investments. The role also supports executive engagement, data pipeline development, stakeholder alignment, and communication of analytical findings.
Responsibilities
- Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth
- Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics operations, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis
- Partner with stakeholders, agency, and data engineering to define requirements for scalable data pipelines that support Marketing Mix Models and other marketing analytics use cases; proactively monitor data quality and work with engineers to resolve issues
- Work with stakeholders to determine business needs and objectives, then partner with the Marketing Effectiveness team to design and deliver forecasting, experimentation, and other advanced analytics that address those objectives
- Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership
- Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization
Skills
- 3-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions
- Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks
- Paid Media marketing or analytics experience, either at a digital agency or client side
- Experience with SQL and R and/or Python, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately
- Excellent communication skills with the ability to articulate findings that are not always straightforward or intuitive
- Strong storytelling abilities to communicate complex concepts in a simple way and translate campaign performance into actionable insights
- Great attention to detail, with the ability to dig deep into details while keeping focus on the primary business question at hand and maintaining perspective on broader business objectives
- High sense of integrity and respect for others, with experience working with cross-functional teams
- Ability to build strong relationships and influence stakeholders at all levels
- Ability to multi-task and prioritize workload without becoming overwhelmed
- Comfort with ambiguity and the ability to thrive in an environment with rapid change, demonstrating flexibility and resourcefulness
- Intellectual curiosity and willingness to accept feedback, with a growth mindset that continuously seeks to learn, improve, and innovate in the field of marketing analytics
- Programmatic and/or Paid Social experience preferred
- Some knowledge of Paid Search, Affiliate, or Video a plus
Benefits
- Individuals employed in this position may also be eligible to earn bonuses.
- A supportive, mentorship-driven environment from your leaders.
- Opportunities to learn, innovate and lead.
- Medical, dental, and vision coverage.
- Sephora fully covers employees’ disability and life insurance.
- 401k with 4% match.
- FSA and HSA programs.
- Student Debt Retirement plan, where student loan payments qualify to earn the 401k match from Sephora.
- Paid time off, sick paid time off, and protected leave.
- Access to development programs, tuition reimbursement, and mentorship.
- 30% discount on all merchandise/services.
- Opportunities for free product or “gratis.”
- Flash sale discounts on LVMH brand products.
- Free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse.
- Volunteer and donation matching.
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