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Public Information Coordinator I (Library) - (Non-Civil Service)

Join to apply for the Public Information Coordinator I (Library) - (Non-Civil Service) role at City of Dallas

Public Information Coordinator I (Library) - (Non-Civil Service)

Join to apply for the Public Information Coordinator I (Library) - (Non-Civil Service) role at City of Dallas

Welcome to the City of Dallas!

The City of Dallas is one of the largest employers in the DFW Metroplex.

We offer growth opportunities and a chance to make a difference in our community.

What do we offer?

A competitive salary, five-year vested pension plan, great benefits package that includes health, vision and dental insurance, pet insurance, tuition reimbursement, qualifying childcare assistance, paid time off and more.

Join our diverse workforce and help us in providing excellent service to the residents of Dallas while building a rewarding career.

Job Summary

Under limited supervision, assists in the department’s communication and media presences online and throughtraditional media outlets to promote programs and services by working to create a positive impression and publicawareness throughout the City of Dallas.

Overview

Job Description

The Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

Essential Functions

1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.

2 Updates and regularly engages with the department\'s social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.

3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.

4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.

5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.

6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.

7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.

8 Performs any and all other work as needed or assigned.

Knowledge And Skills

1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.

2 Ability to operate word processing computer programs.

3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.

4 Ability to speak in public and make presentations to a wide variety of groups.

5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.

6 Knowledge of all social media and related platforms.

7 Knowledge of customer service techniques to resolve problems and issues.

8 Ability to design graphics and implement marketing principles to create effective communications.

9 Communicating effectively verbally and in writing.

10 Establishing and maintaining strong working relationships.

Minimum Qualifications

EDUCATION

Bachelor\'s degree in Journalism, Communications, Marketing, Radio-Television Film, or Public Relations field.

Experience

Two (2) years\' experience in marketing or communications involving three (3) or more of the following:

Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
Developing and executing social media, community outreach, and/or marketing campaigns
Developing and writing content to communicate relevant messaging to the right audience
Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
Creating marketing and/or educational videos for social media
Serving as organization representative or spokesperson during on camera media interviews

EQUIVALENCIES

High school diploma or GED plus five (5) years of required experience will meet the education and experience requirements.
Associate degree in any field plus three (3) years of required experience will meet the education and experience requirements.
Bachelor’s degree (or higher) in a non-specified field plus three (3) years of required experience will meet the education and experience requirements.
Master’s degree (or higher) in a specified field experience will meet the education and experience requirements.

Salary Range

$57,087.47 - $67,765.23

The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.

City of Dallas is an Equal Opportunity Employer and values diversity at all levels of its workforce.