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Marketing Platform Operations

As the Marketing Platform Operations Manager, you will own data quality and data flow across Smartsheet’s marketing technology stack with a particular focus on how lead and account data moves between systems, where it breaks down, and how it can move better in an AI-first environment
You’ll dig into the mechanics of our lead flow: where data originates, how it’s enriched and scored, how it syncs across platforms, and where gaps or failures cost the business pipeline
This is a hands-on, systems-fluent role
You’ll partner closely with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales teams to diagnose data issues, improve data architecture, and support the evaluation and rollout of new tools that improve enrichment, orchestration, and data integrity across the funnel
You’ll also contribute to broader Marketing Operations initiatives as they arise
This role reports to the Director, Marketing Platform Operations and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer
Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency
Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records
Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups
Establish and monitor data quality metrics and reporting to track health over time
Map and document how lead and account data flows across systems — from initial capture through enrichment, scoring, routing, and attribution
Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners
Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline
Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams
Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation
Translate business requirements into technical specifications for system configuration and integration work
Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems
Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack
Partner with Marketing Operations on the data inputs and logic underlying lead scoring models
Monitor scoring and routing performance post-launch, flagging data anomalies or model drift
Support ongoing refinement of scoring criteria based on data quality findings
Serve as a data-fluent partner to Sales Development, Campaign Operations, and Analytics Engineering on shared data initiatives

Benefits

Lucrative Employee Stock Purchase Program (15% discount)
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Incidental Sick Leave
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to LinkedIn Learning online courses
Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
US employees receive 12 paid holidays per year
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
Teleworking options from any registered location (role specific)
HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
Equity - Restricted Stock Units (RSUs) with all offers
Monthly contributions toward your pension
Mployer-paid Private Medical and Dental, additional cost for family members