CRO-Focused Landing Page / UX Designer for Personal Injury Law Firm

We are looking for an experienced CRO-focused landing page and UX designer to design a mobile-first, high-converting landing page for paid advertising campaigns for a personal injury law firm.

The landing page will primarily receive mobile traffic from Google Ads, Meta Ads, and TikTok Ads. This project should be approached mobile-first from the beginning, with the primary goal of generating:

- Phone calls

- Lead form submissions

We will provide the content/copy. We are looking for someone who can turn that content into a strong, conversion-focused user experience specifically designed for paid traffic.

Scope of Work

- Design the landing page using a mobile-first approach

- Optimize the mobile user journey for calls and form submissions

- Optimize page structure, hierarchy, CTAs, forms, trust signals, navigation, readability, and overall UX

- Design effective click-to-call experiences and mobile CTAs

- Recommend CRO improvements based on lead-generation best practices

- Create variations for A/B testing

- Develop clear testing hypotheses rather than simply creating visual variations

- Consider differences in user intent across Google Ads, Meta Ads, and TikTok Ads

- Ensure the desktop experience is responsive and consistent with the mobile-first strategy

Deliverables

- Mobile-first landing page wireframe / UX structure

- Final responsive landing page design for mobile and desktop

- A/B testing variation(s)

- CRO recommendations and documented testing hypotheses

- Design files and assets ready for development

- Clear implementation specifications

- Ideally, ability to build/implement the approved landing page in WordPress (please specify whether you provide development/implementation)

Experience We're Looking For

1. Required:

- Proven CRO / conversion-focused UX experience

- Strong mobile-first landing page design experience

- Experience designing landing pages specifically for paid advertising

- Strong lead-generation experience

- Understanding of call and form-fill conversion optimization

- Experience developing and evaluating A/B tests

- Portfolio with examples of mobile landing pages and conversion-focused work

Strongly preferred:

- Personal injury law firm experience

- Legal industry experience

- Experience with high-intent/local service lead generation

- WordPress landing page implementation experience

- Experience with Google Ads, Meta Ads, and/or TikTok Ads traffic

- Spanish/bilingual experience is a plus, but not required

When Applying

Please include:

- Examples of mobile-first landing pages you have designed for lead generation

- Any examples of work for personal injury attorneys or other law firms

- A brief explanation of the CRO strategy behind one of your examples

- Any results you can share, such as conversion-rate improvements, increased leads, or lower CPL

- Your experience with A/B testing and how you develop testing hypotheses

- Whether you can also build/implement landing pages in WordPress or provide design only

- Your estimated timeline for completing the initial landing page and A/B testing variations

- Your hourly rate

Budget: $75- $100 /hour

We are specifically looking for someone who thinks about landing pages from a mobile performance, CRO, and lead-generation perspective — not just visual design.

Long-Term Opportunity

This project may extend into an ongoing relationship if we’re a good fit. Beyond the initial paid advertising landing page, we are interested in working with the right person to evaluate and improve the UX, design, and conversion performance of our broader website.

There may be opportunities for ongoing CRO work, A/B testing, new landing pages, and UX/design improvements across the site.

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